In over 10 years, the online casino market has exploded in the UK. In the past decade, we’ve seen a lot of changes. Some casino sites have come and gone but many still offer a fun casino experience online today.
We’ve also seen a massive rise in mobile casino usage thanks to such advancements in mobile technology, making casino games more accessible, more popular and less taboo. In short:
The online casino industry in the UK is big business!
In the last 2 years, we have witnessed many new slot sites launching, especially new Swedish-owned casino sites. It’s no secret that many well-known and popular casino game companies are Swedish-founded. Just look at Netent, Elk Studios Play N Go and more.
They are Swedish based or Swedish-started, so perhaps our friends in Scandinavia know what modern online casino players want and need? We’d say so!
Why Swedish Casino Sites Are Popular
Of course, just because they’re Swedish-owned doesn’t mean everything is in Swedish. You’ll be able to play and do everything in the English language. Still, many Swedish casino sites are so well-designed, unique and innovative that you won’t want to play at another traditional or UK-branded casino again!
We asked leading Swedish slots, and new casino guides a few questions about why Sweden seems to be in the lead regarding all things casino.
And we found out a few reasons why this may be the case. You see, there are only 4 land-based casinos in Sweden called “Casino Cosmopol”. You can find them in larger Swedish cities; Stockholm, Gothenburg, Sundsvall and also Malmö. Not only do you have to be 20 years of age to enter these casinos, they are also government-run and owned by Svenska Spel.
Svenska Spel makes up for 50% of the gambling market in Sweden. Aside from land-based casinos, they also run a couple of online casino sites where Swedes can play casino games such as Blackjack, Slots, Lotto, ad more.
So with a restriction in accessing land-based casinos, many people who want to play casino games and slots have moved to play them online. Playing online is less restricted, of course, Swedes can play at the aforementioned sites run by Svenska Spel but are often more attracted to other Swedish-owned sites offering more types of casino games and slots.
Sites with many more promotions offer casino bonuses and lots of free spins. After all, they are allowed to play on these sites, so if you’re going to have a better gaming experience than the government-owned ones, why wouldn’t you?
Swedish Casinos in The UK Market
After conquering the Swedish market, any smart business will set its sights elsewhere, and that’s what many Swedish online casinos have done.
The UK market is lucrative, with a population of over 70 Million and many Brits who love to bet online, it made sense to target the United Kingdom.
Many UK casino players have loved that there’s been a plethora of new casino sites to play at recently - with a different edge and vision than before.
This is because Swedish casinos know what to offer, what the player wants, and how to stay ahead of the game. After all, Swedish companies have made online casinos what they are today.
In recent years, we’ve seen a rise in leading casinos, including LeoVegas Casino, Casumo Casino, Mr Green Casino, SuperLenny and Thrills Casino. All Swedish started (although most of them are based in Malta, however). Each casino offers top rewards, a fun theme with Gamification and over 1000 games. And the British public seems to love them!
What To Expect In The Future?
Looking ahead, we can see more Swedish casino sites starting to operate and become popular in the UK. We’re looking forward to seeing some new brands. In fact, we already know of one coming very soon from the same company as Superlenny Casino (GiG – Gaming Innovation Group) so as soon as we can tell you more about it, we’ll let you know!
Below you can find a mix of top casino sites popular in Sweden and now in the UK. All casinos are in full English, offer the best slots and games online, and hold a prestigious UK Gambling Commission License. Enjoy!
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